How do I choose a promotional pen when there are so many to choose from?

So no longer is price the first and foremost consideration, instead it’s the longevity of the pen refill, and the durability of the print. If that pen runs out after 3 weeks, their all-important phone number (if the print on it has lasted) is now in landfill! Now our common sense tells us that a 1p a pen saving isn’t value for money after all. 

On the other hand, aesthetics might be top of your list when your high end beauty brand is launching a neoteric limited edition product. What better than a high quality pen with a unique style design, or even a novel print technique, to represent your brand and maximise impact?

So before you filter your search for promotional pens by ‘special offer’ or ‘most popular’, consider the product that is right for your brand. That is not to say do not consider cost, because we all want value for money (which is quite distinct to price!)

In fact, the humble ballpen tops the list of promo items every year when it comes to value for money. We use a pen on average 6 times a day, even despite the influence of the ever expanding tech’ market. It is doubtful there is even a desk on the planet without a pen! So when you choose a ballpen to be your brand ambassador, you can be assured that your message will achieve maximum exposure.

And, to avoid being embroiled in a marketing blunder, ensure that you make your product selection from suppliers that share your company’s commitment to social and environmental responsibilities, and that the product you are buying is ethical!

Posted on Wednesday, June 6, 2018 12:00 AM