Why Branded Card Shields Are In Demand

Why a branded plastic card shield is an ideal promotional product.

With lots of RFID products out there it is important to look into the effectiveness of the solutions on offer. The truly ethical RFID shielding providers usually hold patents in the technology, thus offering Promo Distributors, and their clients, Freedom to Trade free from Patent infringement.

A plastic card solution offers can take many forms such as a pure giveaway card at events/mailshot, marketing/messaging tool, a membership card or as a Business Card be seen every day and not thrown away or placed in a dark drawer or holder.

The use of an RFID shielding card helps to reduce personal data theft, double charging and accidental payment.

Offering your clients a truly useful and needed added benefit to the clients they wish to attract or retain and also capturing the front of wallet positioning.

 

Emotional pull and educational

With the rise of accidental payment and crime for contactless theft your client will not only thank you for this product, you will also hit the emotional trigger within your client and your brand will not be forgotten and seen every time they open their wallet or purse.

This will protect them from Accidental Payment and skimming.

One of the apps available to criminals is Free to load using Android App stores which reads contactless credit card from close range, however, this is not the only method and criminals have become sophisticated quickly and for not too much cost.

You are educating your client and helping them help their customers, now is the time to reach your customers with this promotional product!


Accidental payment/Double charging


If a venue or retail outlet positions the point-of-sale terminals (POS) next to each other such that 4cm or not, anyone with wallet or handbag resting on the countertop could easily be read by the POS terminal if the POS terminal next to it was armed ready to take a payment.

Using the Information skimmed off a contactless card via one of the many Free Android Apps (which does not show the CV number) it is possible to buy on many online sites such as Amazon but also to book for example a hotel room over the phone as highlighted below.

 

Late last year, using a very popular hotel booking website I “reserved” a room at a hotel in the Netherlands. During the booking process, I typed in my full name, but the wrong home address. I typed in my card details, but “only” the details I was able to extract using an Android free to download NFC card reading app, which comprised my card number, expiry, and issue date. On confirming my “reservation” I was NOT asked for my CVC code, see screenshot inserted below?  

 

The example below from a leading hotel booking search engine.

 

Card type *      

Card number *                                                     

Expiry date *              /                                  

CVC-code

You do not need to enter a CVC code for this booking.

 

The Card Shield will be a must-have product to carry in your customer's wallet, that will be a useful product and a memorable one.


Posted on Wednesday, April 11, 2018 12:00 AM