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Job Title: Marketing Manager

Advertiser: The BPMA

Added: 06/02/2019


Job Description

Main Role: Vital role, Inspiring, Connecting and Educating the industry

The British Promotional Merchandise Association (BPMA) is the professional trade body serving the £1 billion pound promotional products industry in the UK and Ireland. We have been a trusted brand for over 50 years, offering advice and guidance to buyers as well as leading the promotional merchandise industry in delivering service excellence and compliance.

The BPMA serves to Inspire, Connect and Educate. We are entering into a new and exciting phase and are searching for a Marketing Executive/Manager to implement the marketing communications and event strategy of the BPMA, ensuring the BPMA marketing goals and budget are achieved and delivered.

We are committed to leading our industry, representing and supporting members of the association and offering true competitive advantage through education and engagement.

Success will be measured by:
The delivery of the KPIs on marketing communications and events
Increased media coverage of the BPMA
Elevated perception of promotional merchandise
Success of the BPMA Initiatives

Main day to day duties:
Prepare and execute the marketing communications plan
Manage website content
Manage member blogs and content curation
Writing on-trend and relevant BPMA whitepapers, blogs and infographics
Create all marketing collateral for relevant membership activities and benefits, including the BPMA Education Programme, membership recruitment and retention
Co-ordinate content and adverts for BPMA’s Product Media magazine
Manage Product Media magazine subscription list
Manage BPMA data lists, ensuring GDPR compliance
Write relevant press releases and communicate to press contacts
Create member feedback and end-user research surveys for events
Organise and execute the BPMA Christmas lunch
Organise and execute the BPMA Annual Awards dinner
Organise and manage all BPMA events including seminars, BPMA Education Day, BPMA Conferences, BPMA Regional Events, industry shows and our Merchandise World trade shows
Manage the relationships with end-user exhibition organisers such as MWL and B2B marketing shows
Plan and manage all BPMA exhibition stands at trade events
Create and maintain a 12 month touch point and event calendar
Co-ordinate Promotional Products Week and end user task force
Represent BPMA at various industry events and exhibitions

Skills/Abilities required:
Proven marketing skills
Proactive, creative and strategic thinker
Powerpoint is essential - Prezi would be an advantage
Ability to use Photoshop or Illustrator would be a benefit
Social Media Savvy
Excellent attention to detail, planning and organisation skills
Able to work under pressure to meet tight deadlines
Team player Excellent written and verbal communication skills

Hours Required:
08:30 - 17:30 (Monday-Friday) office based. Exhibitions and events will require additional time outside normal working hours.
Must be within 1 hour commute from our new office in Fetcham, Surrey. Nearest station is Leatherhead.
BPMA is an equal opportunities employer

How to Apply:

Email jon.birrell@bpma.co.uk

Contact Details


Salary:Subject to experience
Job Type:Permanent
Hours:08:30 - 17:30 Mon - Fri

On the Web


Telephone:07595 710338
Website Address: www.bpma.co.uk