Website Search

The bpma's New Web Survival Training Course

Following the success of our first web survival training course in Hinckley and the second in London, it has been requested by popular demand to schedule another in London on the 20th of May.

"81% of consumers on the Internet find products by using search engines" - Forrester

"UK internet users make almost 1 billion searches per month" - E-consultancy.com

"Only 7% of all web sites are visible by the search engines" - StatMarket.com

"66% of website owners say SEO is best for driving traffic to their websites" - DMA

"Combining paid and natural search can increase CTR by up to 51%"-Hitwise

"Ensuring your website is optimised for search engines is now a critical element to any marketing strategy"- bpma

If you think that the cost of competing and getting your website up the rankings is way outside your budget?

Think again...

The bpma are passionate about helping the industry succeed and have created a new seminar that offers you simple, straightforward steps that anyone with a website can take to help increase visitors to their site and increase business potential.

Attend the bpma's new Web Survival Training Course and find out:

- how easy it can be to ensure you get visibility online
- identify which search engines are listing your website
- how to get to the top of the search engines

We can't let everything slip here - but here is a taste of what will be discussed:

Website Basics
Understanding the basics of your web site and what it needs to achieve.

Your Domain Name
Does your domain name do you justice, and are you thinking outside the box.

Web Language
Understanding the basics of languages used to create your web site and which ones suit you.

Meta Tags
Giving search engines information to enter you into their listing and the basic requirements.

Design Relevance
Does your design and navigation assist you in search engine rankings? In short YES, but how?

The 7 Dos & Don’ts
The 7 dos and don’ts explore the basic lists that web develops use on a daily basis and how you can follow them.

What to look for in a web dev company
With so many ‘web designers’ are you getting the most out of your money, and what to ask to ensure value.

SEO Yes or No
In short YES, but what are the basics and what do you need to know to give you a boost – do you need to outsource or can you do it all in house?

Sitemaps
More than an index for your site understand how sitemaps can help search engines find your information faster using free tools and ten minutes of you day.

Google & You
Google offers a number of tools that can assist you, why you should use them, what they are, and how you can maximise your exposure on the biggest search engine in the world.

Oliver Reynalds, bpma board director and European Sales Manager of Premier Promotional Services has an in-depth knowledge of the web industry. As the 3rd Party Web Editor for Gameplay PLC during the dot com boom, he managed, marketed and developed key online partnerships that heavily contributed to the £180 million value of Gameplay PLC. He has worked with robbiewilliams.com, Orange, Mvivia, Yahoo!, BskyB and many other leading websites that work.

His development within the promotional sector sees him responsible for over 300 websites which are operated by Premier Promotional Services, including a collection of websites that last year turned over £350,000 of online sales, and even with this year's financial downturn are set to double!

 

The Web Survival Training Course. The bpma, helping you to understand the web.

Date: 20th May

Time: 10am - 3pm

Location: London

Cost: £99+VAT per delegate. bpma members & non members welcome