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Institute of Direct Marketing Chooses ecocardTM to provide environmentally friendly membership cards

BPMA member, ecocardTM , has been chosen by The Institute of Direct Marketing to provide environmentally friendly membership cards to its 4,000+ members. The Institute of Direct Marketing (IDM) is Europe's leading skills and qualifications provider for direct, data and digital marketing professionals. With a robust commitment to reducing the environmental impact of its activities, the Institute had a requirement for an environmentally friendly material when renewing its membership cards. “Also,” says Caroline Robertson, Membership Director, “being a marketing institute, we had to ensure that our membership cards, which are the physical expression of our members’ expertise, maintained and enhanced the Institute’s brand image.”

Whilst the IDM was seeking a suitable supplier for its cards, Matt Payne, MD of ecocardTM received his membership pack from the Institute and was convinced his company could deliver a smarter, slicker, environmentally friendly card, plus the back-up services needed to get these cards into the hands of thousands of IDM members worldwide. With an agency background, Matt also assured the IDM that he could maintain and enhance the IDM’s brand integrity in the design and delivery of the cards.


 
In line with the Institute’s CSR policy the cards are made of Ingeo PLA, a plastic made from plants (sugar beet, potatoes and switchgrass) not oil, and they are compostable. The smart new IDM membership cards, launched in early 2009, come in three colours denoting grade of membership (blue for Affiliate, silver for Member and black for Fellows).
 
Matt Payne said, “This is wonderful opportunity for ecocardTM to be associated with such an esteemed organisation and yet again proves our ability to deliver not only excellent customer service but also products that exactly echo the brand’s ethos. Since launching the range at the beginning of the year, ecocardTM has been chosen by discerning, brand conscious customers who have recognised our extreme new product development efforts. This is very satisfying.”
 
ecocardTM  is a division of The Plastic Card Shop Ltd, a company that supplies membership, entry, discount, loyalty and identity cards to a range of major brands including Austin Reed, Dove Spa, Gloucestershire County Council, Hackett, Harvey Nichols, Holiday Inn, RHS, La Senza and Southampton FC.