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BrandInc bucks industry trend with 15% increase in annual sales

While a recent survey revealed that the UK promotional merchandise market has fallen by between 20-30 per cent, design-led branding and manufacturing consultancy BrandInc has reported a 15 per cent increase in sales over the past 12 months.

BrandInc believes it is managing to buck the industry trend because it is continuing to invest heavily in new systems to meet clients' increasingly tight lead times, as well as meeting clients' demands for ethical and socially responsible manufacturing. The consultancy is also putting a major emphasis on staff training through the BPMA Academy.
 
As a result, says BrandInc, it has recently secured further business from major clients such as Diageo - the world’s leading premium drinks business - and TUI UK, the world’s largest tourism and services group.

A recent survey by Sourcing City showed that the UK promotional merchandise market fell by some 20-30 per cent between January-June 2009.

BrandInc’s year-on-year sales increase of 15 per cent puts the consultancy some 35-45 per cent ahead of the market.

Adrian Ferrand, General Manager of BrandInc and a board director of the BPMA, says: “While other companies are cutting back, we’re looking ahead and continuing to invest for the future.
"We’re investing heavily in our internal systems to increase efficiency, improve ethical and environmental performance, and meet increasingly tight lead times. We’re also putting a major emphasis on staff training through the BPMA Academy.”
 
He adds: “We’ve been able to attract a number of major new clients because we’re perhaps now seen as more reliable than some companies, both financially and in terms of service quality. This has helped us to leap forward despite the market downturn."
 
BrandInc recently took the bold step of establishing a wholly-owned company in Hong Kong in a move designed to help UK brands reduce the cost of their promotional merchandise.
 
According to BrandInc, the new operation - located in Sheung Wan, Hong Kong -will be able to deliver large volumes of promotional merchandise at a much lower unit cost because of greater economies of scale and the ability to set prices in US dollars.
 
ENDS.

About BrandInc
 
London-based BrandInc is a design-led branding and manufacturing consultancy which specialises in helping to build brands through the strategic use of bespoke branded merchandise.

Since 1998, the company has provided a totally bespoke solution that turns clients’ brand identities into attention-grabbing products that convey core brand values. Its innovative designs help to bring a brand identity to life in many different ways.

BrandInc’s clients include some of the world’s largest organisations, including Barclays Bank, Diageo, EA Games, Fox, Global Brands, MTV, MySpace, The O2, Take-Two Interactive Software, TUI UK, and many more.

The company’s flexibility and versatility means its clients span a wide range of industries – from fast-moving consumer goods, home entertainment, travel and sport to financial services, leisure, media and sponsorship.
 
From its headquarters in London to its wholly-owned companies in Hong Kong and Australia, BrandInc’s highly-trained staff are specialists in the design, sourcing, buying, production and project management of high-quality branded merchandise.

Other in-house disciplines include new product development, account management, web design, e-procurement, stock management, and handling and fulfilment. BrandInc’s buying teams are also experts in the latest retail and fashion trends.

BrandInc has established a global manufacturing and support capability - with sourcing, manufacturing, warehousing and fulfillment hubs across Europe, Asia and Australia. This means it can fulfil the needs of any size of company and any size of budget – and meet even the tightest deadlines.

At the same time, BrandInc’s manufacturing economies of scale allow it to deliver quality-assured, ethically-produced merchandise at a much lower unit cost.

BrandInc provides a full consultancy service that guides clients through the complete branding process – from the initial creative concept through to design, visuals, samples, production, delivery and fulfilment of the finished product.

BrandInc also creates exclusive tailor-made Corporate Programmes. These specially-developed ranges of promotional items carry a client’s logo and project the brand identity. A dedicated account manager and support team manage all aspects of each client’s Corporate Programme. The products are always kept in stock – ready for immediate distribution.

More information at: www.brand-inc.net