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PF Concept announces the appointment of a new CEO

We are pleased to announce that Cees Martens has been appointed as PF Concept
International’s CEO and member of Polyconcept’s Executive Committee effective March
8th, 2010. Cees is Dutch, comes from Newell Rubbermaid and brings along 23 years of
experience in international sales, marketing, products development and distribution. He
will be based in Roelofarendsveen, The Netherlands and takes over from Rutger de
Planque, who has elected to pursue other opportunities after 20 years with PF Concept.
Cees will continue to grow PF Concept’s position as the European promotional products
industry’s leading supplier, serving more than 10,000 distributors across 50 countries.
He will report to Yann Leca, Polyconcept’s former Chief Financial Officer, who has just
been appointed as Supplier Group CEO, in charge of all the group’s catalogue-based
promotional products activities towards distributors. The Supplier Group includes PF
Concept, Polyconcept North America (with brands such as Leeds, Bullet and Journal
Books) and their related Asian-based sourcing activities. It delivers close to 1 million
orders annually to 25,000 distributors worldwide.

We would like to express our gratitude to Rutger for his valuable contribution to our
group’s development and wish Cees and Yann success in their respective new positions.