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Tulip takes on tangled earphones

brightbutton, a leading supplier to the promotional merchandise industry, launches Tulip today – a brand new product that prevents earphones from damage and tangling.

Tulip works by holding the left and right earbud in place to prevent tangling, whilst at the same time the neoprene fabric protects the earbuds from damage. Designed to stay on the wire, Tulip slides down the earphone wire so you can listen to your music. Once you have finished listening, it easily slides back up the earphone wire to control and protect the earbuds – helping to keep your earphones in perfect condition.

Available in 7 vibrant colours, Tulip can be imprinted with a company logo or message in up to 4 colours on both sides.

Gordon Glenister, Director General of the British Promotional Merchandise Association said “When we tested Tulip for the first time we were so impressed by its simplicity and beauty. Tulip tackles the problem of tangled earphone wires head-on, whilst offering a really sleek and modern design that is sure to attract the big brands”.

William Ellis, Founder of brightbutton commented: “We made a concious effort when designing Tulip to ensure it flowed from modern day MP3 players and iPods – keeping simplicity, ease and speed at the heart of its function. This is why Tulip still retains the ease of wrapping the earphone wire around the listening device, but solves the tangling by carefully controlling and protecting the left and right ear bud”.

Tulip is the latest promotional product that brightbutton has launched since Cocoon (a unique promotional lens cleaner), which won the runner-up prize for the Most Innovative Product of 2008 by the BPMA.

For further information on Tulip and brightbutton, please contact William Ellis on +44 (0)845 290 3177 or at will@brightbuttononline.com