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Home Big Brand Name VISITORS Register for the Promotional Marketing Exhibition 2008
With just three months to go until the Promotional Marketing Exhibition 2008 opens its doors at London’s Olympia (15 – 17 April), pre-registrations are already rolling in with big brand names exhibiting being matched by big brand names registering to visit.
With a major marketing and advertising campaign now rolling out in the trade media and beyond and a dynamic e-mail and ticketing operation about to launch, visitors are keen to pre-register and have been doing so directly via the exhibition’s informative website at www.promotionalmarketingexhibition.co.uk.
Major brands among those signing up to visit this vibrant show include IPC Media, Balfour Beatty, Henkel Loctite Adhesives, BBC Worldwide, Barclays PLC, London Business School, Scottish and Southern Energy, Unison, Wembley Stadium, Royal Mail, NFU, Halifax Bank of Scotland, Network Rail, Hertfordshire County Council and Trinity Mirror PLC.
Analysis of the pre-registration list reveals that 73% have direct purchasing authority, with 39% being at director and 33% at manager level. Not surprisingly, areas of product interest include incentive gifts, business gifts, luxury premium gifts and promotional clothing, with those seeking motivation, recognition & recognition programmes forming a high percentage of the visitors.
Visitors cite their main reason for attending as a desire to source new promotional and motivation ideas (88%), with 63% seeking to enhance person knowledge, which they will achieve by attending the Industry Forum, a fully interactive aspect of the exhibition, where industry gurus, representatives of the industry’s governing bodies (The BPMA, ISP and The Va), suppliers, journalists, buyers and visitors can put their questions to each other and air their views.
The Industry Forum, an interactive event which has superseded the successful 2007 Seminar Programme, features major names too and already includes panellists from names such as the testing house SGS, The Advertising Association and EDF Energy, names which are bound to draw intense visitor interest.
As part of its dynamic visitor marketing campaign, one of the exhibition’s many pre-registration promotions is now up and running, offering 2 return tickets to one of 6 European cities via scheduled airlines, flying to and from major airports.
Many top brand exhibitors, plus the British Promotional Merchandise Association and ISP, will also be partnering the show with innovative promotions to encourage major players in the industry to visit the show.
