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Gordons April Blog
Exploring the Use of Merchandise - If the UK Economy is heading for a recession, how does that effect the promotional merchandise industry ? Arent promotional items the first to go on the marketing budget, I hear you say ?
Read ArticleMarch Blog
I recently presented at a Government conference on Merchandise organised by the COI. I found it very interesting to hear from delegates about what key issues exist in Government. Obviously the green issue keeps cropping up but also how important it is to show that merchandise makes a difference.
Read ArticleJanuary was definitely showtime
January was definitely showtime and its nice to see an excellent turn out at PSI, Pro-8 and Trade Only shows. Despite the pressure of the internet, developing relationships still remains a key objectives of exhibitions.
Read ArticleGordons Blog - January
Well here we are in 2008, is it me or does time seem to fly at an unbelievable rate. The one good thing about Christmas is that we all do slow down a little and take time to spend on things that matter. The BPMA Christmas lunch and Awards ceremony as always did not disappoint and of those that were not there you missed a treat.
Read ArticleGordons Blog: National Incentive Show 2007
The 12th annual National Incentive Show, at the NEC, Birmingham, 25-27 September 2007, saw an increase in the number of buyers attending and the launch of countless new products and services from many of the leading suppliers in the industry.
Read ArticleGordons Blog - December
Christmas is a busy time of the year, not least for our members. Calendars remain still one of the most popular items, particular desk top. I Name it brought out a range of personalised calendars allowing each page to be personalised with the recipients name on it.
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